![]() Marketing & sales: Describe how you'll reach and sell to potential customers with a detailed sales plan and chosen marketing channels. Market analysis and target market: A detailed assessment of the market you intend to enter, including the size and value of the market, potential customer segments, and their buying patterns.Ĭompetition: Show that you know who your competitors are, what advantages you have, and how you're positioning your business to be competitive. ![]() It's also your chance to showcase any initial traction that shows you're on the right track. Problem & solution: More than a simple description of your products and services - here you define the problem you're solving and the value you provide. It's the first chapter of your business plan and the last thing you write once you have the details from your full plan. After downloading the full template, you'll receive instructions for how to fill out each of the following sections.Įxecutive summary: The brief summary of your business plan that introduces everyone to your business, the problem you solve, and what you're asking from your readers. This template includes definitions, guidance, and examples for every business plan component needed to start, fund, and grow your business. This template ensures your plan is in SBA format.
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